Law Firms: Careful, Internet Scams are Everywhere!

Are people making huge profits from the Internet? Sure!

Are search engines the tool for driving traffic? Sure!

If used correctly, are search engines one of the most cost effective advertising mediums to generate new clients? Sure!

Are you or your law firm going to be presented with Internet based advertising propositions that will be a total waste of money or even an outright scam? Sure!

Hopefully after reading this you will be able to avoid a few of these ever-evolving Internet scams.

#1. “I’m from the XYZ legal professional Intergalactic search engine. We’re getting thousands of visitors every day and can guarantee your firm a top position for your location/practice area/keywords at a special discounted rate just for your industry.”

THINK/VERIFY/QUESTION: The majority of Web traffic is generated by the established major search engines. These include AOL, Ask, Google, MSN & Yahoo. The second tier of top search engines include: About, Open Directory, Alta Vista, Lycos, Looksmart, Mamma & Netscape. Guaranteed the offer you received was NOT from one of these search engines! The name of the search engine sounds professional, their site looks professional, and the cost they are offering sounds like a bargin. However, none of these factors are the critical ones needed to make your investment cost effective!

If you have the Google Toolbar, first check the PageRank of their home page, If it is below 5, move on. Then search your favorite search engine for your keywords, if the 'search engine' isn't on the first two pages of results, move on.

Do not be fooled, the standings in the featured/sponsored/selected listing section of your search engine are all paid-per-click advertisers. They are paying for top positions during their solicitation phase to show the unsuspecting. It is much more rewarding to obtain a page one placement in the 'organic' listings.

Lastly, watch out for use of an example of a high placement for a keyword phrase that has little or no competition. It could be: “Type in Red Rider Legal Profession Search Engine into MSN and you see we are on page one, position one!” Though a truthful statement, think about who would ever use that legal phrase in a search engine in the first place!

#2. “Pay us $XXX and we guarantee to get your legal website on page one of Google, MSN, etc!” With exactly which search engines and which of you legal keywords? Will you be in the organic listings or sponsored ads? Do the law sites that they provide service to have a PageRank of a least 5? And what are their standings with the major search engines? After all, they are experts at search engine optimization. These are all things that you should watch out for and verify. The most popular keyword phrases that they should be ranking on page one or two are, URL placement, URL position, SEO, search engine optimization. Make sure to check their integrity.

We may not have worked with individual site optimization for over three years, but you can see through our site, we have very high standings. As of this writing this site had the following rankings: Google: URL position – PAGE ONE., AOL – URL placement, URL position –PAGE ONE., MSN: URL placement – PAGE ONE, URL position – PAGE TWO.

There are indeed some techniques out there that will have your site on page one instantly, but it is surely to be banned from the major search engines. Search engines will eventually banned your site for spamming the engines.

Think, verify and question; researching will definitely save you some time, money and effort.

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